The Problem
As growth accelerates, core systems begin to strain and previously reliable operational practices start to break down. GTM and analytics processes become fragmented, and foundational truths get lost between people, tooling, and workflows.
Teams slip into reactive firefighting when things no longer scale quietly — and by the time anyone notices, symptoms are hard to trace, impacting profitability, reporting, and decision-making speed.
How I Work
GTM Systems & Ownership. I build, optimize, and take responsibility for systems that connect product, marketing, and sales — driving operational rigor across growth, conversion, and post-acquisition loops.
Analytics That Don’t Lie. I eliminate noisy dashboards and dubious interpretation. Instead, I design analytics pipelines that directly answer business questions, unburden teams, and prioritize clarity over complexity.
Ops Between Roles. I fill gaps between specialized roles, improving workflows and communication across teams so that outcomes are true to strategy, not lost in tactical drift.
Who This Is For
Ecommerce Operators. Performance Marketing Agencies. SaaS GTM & Growth Leaders. All those facing scale, complexity, and coordination challenges — who need someone to operate ‘inside’ rather than ‘outside’ their organizations.
This is for teams looking to bridge the divide between strategy and execution, unlock data-driven clarity, and drive operational discipline without the friction of a typical consultant or freelancer engagement.
What Changes
Systems become predictable, analytics drive truth-telling, and operational risk is dramatically reduced. Teams move faster with fewer surprises, and roles are clearly defined so ownership and accountability increase.
You gain clarity, speed, and resilience — with the ability to make foundational changes without the risk of losing what already works.
Experience
Operated across: Larger multi-team performance-heavy setups requiring end-to-end GTM ownership; solo execution inside small scaling teams; agency environments where client ops and internal systems needed unified structure.
Engineering background. Product thinking. Marketing execution.
Engagement Structure
Work is scoped around deep ownership, not billable hours. Engagements begin with a systems and analytics audit, followed by targeted project sprints and ongoing operational support.
No long-term lock-in or hidden fees – just clear, candid partnership focused on impact and continuous improvement.
Get Started
Schedule a 30-Minute Call to discuss your GTM, analytics, and operational needs.
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